Comparitive Health Report : http://fitnessfirst.com.sg Vs. http://macquarie.com

Compared at : 2017-01-06 11:46:47


Site Doctor found 13 major issues

Page Title

Page Title : Best Gym & Fitness Centre Singapore | Fitness First


Your page title does not exceed 60 characters. It's fine.

Knowledge Base
Title is the heading of the webpage. The sentence or string enclosed between html title tag () is the title of your website. Search engines searches for the title of your website and displays title along with your website address on search result. Title is the most important element for both SEO and social sharing. Title should be less than 50 to 60 characters because search engine typically displays this length of string or sentence on search result. A good title can consist the primary keyword, secondary keyword and brand name. For example a fictitious gaming information providing sites title may be like "the future of gaming information is here". A webpage title should contain a proper glimpse of the website. title is important element as an identification of your website for user experience, SEO and social sharing. So have a nice and catching title.
Learn more

Meta Description

Meta Description : Check out the Best Gym & Fitness Centres around you. Enjoy a Free 3 Day Access to All Exercise Classes & Facilities. Join us now at Fitness First Singapore!


Your meta description exceeds 150 characters. It's not good.

Knowledge Base
Description is the full interpretation of your website content and features. Most often it is a short paragraph that describe what are features and information provided by the website to its visitors. You may consider it a advertising of your website. Although not important for search engine ranking but very important for hits or visits through search engine results. Description should be less than 150 character because search engine shows this length of paragraph on search result. And every page of website should contain an unique description to avoid description duplication. Description is the definition of your website for user experience so form it as complete but short and precise illustration of your website.

Meta Keyword

Meta Keyword : workout gym in singapore for exercising, singapore gym for body builders, fitness centre for everyone for exercise

Knowledge Base
Meta keywords are keywords inside Meta tags. Meta keywords are not likely to be used for search engine ranking. the words of title and description can be used as meta keywords. it is a good idea for SEO other than search engine ranking.

Single Keywords

Keyword Occurrence Density Possible Spam
fitness 4 2.051 % No
Membership 4 2.051 % No
Find 3 1.538 % No
Free 3 1.538 % Yes
Club 3 1.538 % No
support 2 1.026 % No
Corporate 2 1.026 % No
Fitness 2 1.026 % No
trial 2 1.026 % Yes
finder 2 1.026 % No
benefits 1 0.513 % No
Awards 1 0.513 % No
options 1 0.513 % No
asked 1 0.513 % No
Refer 1 0.513 % No
friend 1 0.513 % Yes
questions 1 0.513 % No
Newsletter 1 0.513 % No
Frequently 1 0.513 % No
membership 1 0.513 % No

Two Word Keywords

Keyword Occurrence Density Possible Spam
Free trial 2 1.026 % No
fitness further 2 1.026 % No
further with 2 1.026 % No
with our 2 1.026 % No
Get There 2 1.026 % No
Club finder 2 1.026 % No
your fitness 2 1.026 % No
Fitness First 2 1.026 % No
club About 1 0.513 % No
About Us 1 0.513 % No
better ways 1 0.513 % No
a club 1 0.513 % No
to train 1 0.513 % No
Us Company 1 0.513 % No
train Find 1 0.513 % No
Find a 1 0.513 % No
ways to 1 0.513 % No
Corporate Social 1 0.513 % No
Press room 1 0.513 % No
room Newsletter 1 0.513 % No

Three Word Keywords

Keyword Occurrence Density Possible Spam
further with our 2 1.026 % No
your fitness further 2 1.026 % No
new and better 1 0.513 % No
a club About 1 0.513 % No
club About Us 1 0.513 % No
About Us Company 1 0.513 % No
Find a club 1 0.513 % No
train Find a 1 0.513 % No
better ways to 1 0.513 % No
ways to train 1 0.513 % No
to train Find 1 0.513 % No
Us Company background 1 0.513 % No
and better ways 1 0.513 % No
background Careers Corporate 1 0.513 % No
Press room Newsletter 1 0.513 % No
room Newsletter Awards 1 0.513 % No
Newsletter Awards Membership 1 0.513 % No
Awards Membership Membership 1 0.513 % No
Responsibility Press room 1 0.513 % No
Social Responsibility Press 1 0.513 % No

Four Word Keywords

Keyword Occurrence Density Possible Spam
train Find a club 1 0.513 % No
to train Find a 1 0.513 % No
Find a club About 1 0.513 % No
a club About Us 1 0.513 % No
club About Us Company 1 0.513 % No
ways to train Find 1 0.513 % No
better ways to train 1 0.513 % No
advice on new and 1 0.513 % No
on new and better 1 0.513 % No
new and better ways 1 0.513 % No
and better ways to 1 0.513 % No
About Us Company background 1 0.513 % No
Us Company background Careers 1 0.513 % No
Press room Newsletter Awards 1 0.513 % No
room Newsletter Awards Membership 1 0.513 % No
Newsletter Awards Membership Membership 1 0.513 % No
Awards Membership Membership options 1 0.513 % No
Responsibility Press room Newsletter 1 0.513 % No
Social Responsibility Press room 1 0.513 % No
Company background Careers Corporate 1 0.513 % No

Keyword Usage

The most using keywords do not match with meta keywords.

Knowledge Base
Keyword usage is the using of your keywords inside Meta tags and contents of your website. Use keywords that describes your site properly for precise search engine result of your website.

Total Words

Total Words : 195

Knowledge Base
Unique words are uncommon words that reflects your site features and informations. Search engine metrics are not intended to use unique words as ranking factor but it is still useful to get a proper picture of your site contents. Using positive unique words like complete, perfect, shiny, is a good idea user experience.

Stop words are common words like all the preposition, some generic words like download, click me, offer, win etc. since most used keyword may be a slight factor for visitors you are encouraged to use more unique words and less stop words.

Text/HTML Ratio Test

Site failed text/HTML ratio test.

Text/HTML Ratio Test : 17%

Knowledge Base
The ideal page's ratio of text to HTML code must be lie between 20 to 60%. Because if it is come less than 20% it means you need to write more text in your web page while in case of more than 60% your page might be considered as spam.

HTML Headings

H1(5)

  • Bugis JunctionOpening in March 2017
  • BETTER YOUR BESTCAPITAL TOWER SPORTS PERFORMANCE
  • Complimentary fitness journey
  • HOW OLD ARE YOU REALLY?
  • EAT FRESH LIVE BETTER

H2(4)

  • CUSTOMFIT BY FITNESS FIRST
  • FUEL
  • Free Trial
  • OUR CLUBS

H3(0)

H4(0)

H5(0)

H6(0)

Knowledge Base
h1 status is the existence of any content inside h1 tag. Although not important like Meta titles and descriptions for search engine ranking but still a good way to describe your contents in search engine result.

h2 status less important but should be used for proper understanding of your website for visitor.

robot.txt

Your site does not have robot.txt.

Knowledge Base
robots.txt is text file that reside on website root directory and contains the instruction for various robots (mainly search engine robots) for how to crawl and indexing your website for their webpage. robots.txt contains the search bots or others bots name, directory list allowed or disallowed to be indexing and crawling for bots, time delay for bots to crawl and indexing and even the sitemap url. A full access or a full restriction or customized access or restriction can be imposed through robots.txt.

robots.txt is very important for SEO. Your website directories will be crawled and indexed on search engine according to robots.txt instructions. So add a robots.txt file in your website root directory. Write it properly including your content enriched pages and other public pages and exclude any pages which contain sensitive information. Remember robots.txt instruction to restrict access to your sensitive information of your page is not formidable on web page security ground. So do not use it on security purpose.
Learn more

Sitemap

Your site have sitemap
Sitemap Location

Knowledge Base
Sitemap is a xml file which contain full list of your website urls. It is used to include directories of your websites for crawling and indexing for search engine and access for users. it can help search engine robots for indexing your website more fast and deeply. It is roughly an opposite of robots.txt You can create a sitemap.xml by various free and paid service or you can write it with proper way (read about how write a sitemap).

Also keep these things in mind:
1) Sitemap must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. if you have more uls than this create multiple sitemap files and use a sitemap index file.
2) Put your sitemap in website root directory and add the url of your sitemap in robots.txt.
3) sitemap.xml can be compressed using grip for faster loading.

Broken link: a broken link is an inaccessible link or url of a website. a higher rate of broken links have a negative effect on search engine ranking due to reduced link equity. it also has a bad impact on user experience. There are several reasons for broken link. All are listed below.
1) An incorrect link entered by you.
2) The destination website removed the linked web page given by you. (A common 404 error).
3) The destination website is irreversibly moved or not exists anymore. (Changing domain or site blocked or dysfunctional).
4) User may behind some firewall or alike software or security mechanism that is blocking the access to the destination website.
5) You have provided a link to a site that is blocked by firewall or alike software for outside access.
Learn more or Learn more

Internal Vs. External Links

Total Internal Links? 35
Total External Links? 5

Internal Links

  • /
  • /train-with-us/
  • /clubs/
  • /classes/ff-timetables/
  • /membership/
  • /try-us/
  • /clubs/bugis-junction/
  • /clubs/capital-tower/
  • /try-us/
  • /bioscore/
  • /fuel/
  • /customfit/
  • /fuel/
  • /try-us/
  • /about-us/
  • /about-us/careers/
  • /corporate-social-responsibility/
  • /press-room/
  • /newsletter/
  • /awards/
  • /membership/benefits/
  • /membership/corporate-membership/
  • /faqs/
  • /membership/refer-a-friend/
  • /club-operating-hours/
  • /try-us/
  • /fuel/
  • /classbooker/
  • /privacy-policy/
  • /terms-conditions/
  • /contact-us/
  • /enewsletter/
  • /about-us/members-area/
  • /link/e53b0c1c58c7465ca2a9effdafdc7b97.aspx
  • /link/36d0a9db0c704234b756a4446ce2437a.aspx

External Links

  • http://a.localytics.com/redirect/cviri7kx9bm1v1t793sa?partner=other_website&idfa={IDFA}
  • https://play.google.com/store/apps/details?id=com.fitnessfirst.droiduk
  • http://fitnessfirst.com/
  • http://www.facebook.com/FitnessFirstSingapore
  • http://www.youtube.com/FitnessFirstSG

NoIndex , NoFollow, DoDollow Links

Total NoIndex Links 0
Total NoFollow Links 0
Total DoFollow Links 40
NoIndex Enabled by Meta Robot? No
NoFollow Enabled by Meta Robot? No

NoIndex Links

NoFollow Links



Knowledge Base

NoIndex : noindex directive is a meta tag value. noindex directive is for not to show your website on search engine results. You must not set ‘noindex’ as value in meta tags if you want to be your website on search engine result.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : nofollow directive is a meta tag value. Nofollow directive is for not to follow any links of your website by search engine bots. You must not set ‘nofollow’ as value in meta tags if you want follow your link by search engine bots.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

SEO Friendly Links

Links of your site are SEO friendly.

Knowledge Base
An SEO friendly link is roughly follows these rules. The url should contain dash as a separator, not to contain parameters and numbers and should be static urls.

To resolve this use these techniques.
1) Replace underscore or other separator by dash, clean url by deleting or replaceing number and parameters.
2) Marge your www and non www urls.
3) Do not use dynamic and related urls. Create an xml sitemap for proper indexing of search engine.
4) Block unfriendly and irrelevant links through robots.txt.
5) Endorse your canonical urls in canonical tag.
Learn more

Favicon

Your site have favicon.

Learn more

Image 'alt' Test

Your site have 12 images without alt text.

Images Without alt

  • /globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/body-balance-2-thumb.jpg
  • /globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/freestyle-group-training-bosu-1-thumb.jpg
  • /globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/freestyle-group-training-medball-2-thumb.jpg
  • /globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/dance-4-thumb.jpg
  • /globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/outdoor-exercise-21-thumb.jpg
  • /globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/step-it-up-3-thumb.jpg
  • /globalassets/fitness-first-sg-shared-blocks/all-files/sponsor/sponsor-reebok-black.png
  • //insight.adsrvr.org/track/conv/?adv=drpg0bi&ct=0:55pc9nzz&fmt=3
  • /link/1895207bb25c4a38b6ccddf95d6adbec.aspx
  • /link/4260c10bf5bf473597c2ff9385a71c56.aspx
  • /link/f675f52e2d1145e49926d38c8c92710c.aspx
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/1011289067/?value=0&label=W7coCLWQiwQQ65ec4gM&guid=ON&script=0

Knowledge Base
An alternate title for image. Alt attribute content to describe an image. It is necessary for notifying search engine spider and improve actability to your website. So put a suitable title for your image at least those are your website content not including the images for designing your website. To resolve this put a suitable title in your alt attributes.
Learn more

DOC Type

DOC Type : <!doctype html>


Page have doc type.

Knowledge Base
doc type is not SEO factor but it is checked for validating your web page. So set a doctype at your html page.
Learn more

Depreciated HTML Tag

Your site does not have any depreciated HTML tag.
Knowledge Base
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 26 KB


HTML page size is <= 100KB

Knowledge Base
HTML page size is the one of the main factors of webpage loading time. It should be less than 100 KB according to google recommendation. Note that, this size not including external css, js or images files. So small page size less loading time.

To reduce your page size do this steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
Learn more

GZIP Compression

GZIP Compressed Size : 8 KB


GZIP compression is enabled.

Knowledge Base
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is also recommended that, GZIP compressed size should be <=33 KB

Inline CSS

Your site have 10 inline css.

Inline CSS

  • <iframe src="//www.googletagmanager.com/ns.html?id=GTM-KDK57D" height="0" width="0" style="display:none;visibility:hidden"></iframe>
  • <span style="display:none;" id="header-logo-onlick" data-logo_onclick=""></span>
  • <span style="text-shadow:01px 01px 110px #343538;color:#fafafa;"></span>
  • <span style="text-shadow:01px 01px 110px #343538;color:#fafafa;"></span>
  • <a href="/fuel/" onclick="onclickhere" class="promo" style="background-image: url('/globalassets/fitness-first-sg-shared-blocks/all-images/promo-images/fuel/fuel-600x400.jpg');"></a>
  • <a href="/try-us/" class="promo" style="background-image: url('/globalassets/fitness-first-sg-shared-blocks/all-images/600-x-400/cheering-3.jpg');"></a>
  • <img height="1" width="1" style="border-style:none;" alt="" src="//insight.adsrvr.org/track/conv/?adv=drpg0bi&ct=0:55pc9nzz&fmt=3"/>
  • <div style="display:none;"></div>
  • <div style="display:inline;"></div>
  • <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/1011289067/?value=0&amp;label=W7coCLWQiwQQ65ec4gM&amp;guid=ON&amp;script=0"/>

Knowledge Base
Inline css is the css code reside in html page under html tags not in external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Internal CSS

Your site have 6 internal css.

Knowledge Base
Internal css is the css codes which resides on html page inside style tag. Internal css is increases loading time since no page caching is possible for internal css. Try to put your css code in external file.

Micro Data Schema Test

Site failed micro data schema test.
Knowledge Base
Micro data is the information underlying a html string or paragraph. Consider a string “Avatar”, it could refer a profile picture on forum, blog or social networking site or may it refer to a highly successful 3D movie. Microdot is used to specify the reference or underlying information about an html string. Microdata gives chances to search engine and other application for better understanding of your content and better display significantly on search result.
Learn more

IP & DNS Report

IPv4 104.45.6.81
IPv6 Not Compatiable
DNS Report
SLHostClassTTLTypePRITargetIP
1fitnessfirst.com.sgIN86400A104.45.6.81
2fitnessfirst.com.sgIN86400NSns1.cdnetdns.net
3fitnessfirst.com.sgIN86400NSns2.cdnetdns.net
4fitnessfirst.com.sgIN86400MX0fitnessfirst-com-sg.mail.protection.outlook.com

IP Canonicalization Test

Site failed IP canonicalization test.

Knowledge Base
If multiple domain name is registered under single ip address the search bots can label other sites as duplicates of one sites. This is ip canonicalization. Little bit like url canonicalizaion. To solve this use redirects.
Learn more

URL Canonicalization Test

Site failed URL canonicalization test.

Knowledge Base
Canonical tags make your all urls those lead to a single address or webpage into a single url. Like :
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different url with same content or page now comes under the link or url mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication. Use canonical tag for all the same urls.
Learn more

Plain Text Email Test

Site passed plain text email test. No plain text email found.

Plain Text Email List



Knowledge Base
Plain text email address is vulnerable to email scrapping agents. An email scrapping agent crawls your website and collects every Email address which written in plain text. So existence of plain text email address in your website can help spammers in email Harvesting. This could be a bad sign for search engine.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
Learn more

cURL Response

urlhttp://www.fitnessfirst.com.sg/content typetext/html; charset=utf-8
http code200header size564
request size286filetime-1
ssl verify result0redirect count1
total time2.679116namelookup time0.962971
connect time0.979909pretransfer time0.980204
size upload0size download26859
speed download10025speed upload0
download content length-1upload content length0
starttransfer time1.887658redirect time0.532875
redirect urlprimary ip174.35.25.9
certinfoprimary port80
local ip173.254.28.20local port41205

Mobile Friendly Check


Mobile Friendly : Unknown

Score : Unknown

Localized Rule Name Rule Impact
No data to show.
CMS:
Locale:
Roboted Resources:
Transient Fetch Failure Resources:

Google Page Speed Insight (Mobile)

Page Speed

Usability Score

Page Statistics


numberResources78numberHosts26
totalRequestBytes12908numberStaticResources46
htmlResponseBytes52640overTheWireResponeBytes5853467
cssResponseBytes1249456imageResponseBytes2162321
javascriptResponseBytes2147712otherResponseBytes241338
numberJsResources21numberCssResources4


Avoid App Install Interstitials That Hide Content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid Plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure Viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size Content to Viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Size Tap Targets Appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <div class="owl-pagination"></div> is close to 4 other tap targets
  • The tap target <div class="owl-buttons">prevnext</div> is close to 1 other tap targets
  • The tap target <div class="owl-buttons">prevnext</div> is close to 2 other tap targets
  • The tap target <div class="owl-buttons">prevnext</div> is close to 2 other tap targets

Use Legible Font Sizes

The text on your page is legible. Learn more about using legible font sizes.

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

You have compression enabled. Learn more about enabling compression.

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://www.googletagmanager.com/gtm.js?id=GTM-KDK57D
  • https://cdn.adinfinity.com.au/adapt/d75ac9eb0b029c88c6ef199391ec458b51cf4dd1/adapt.ffs.min.js
  • https://static.doubleclick.net/instream/ad_status.js
  • http://connect.facebook.net/en_US/fbevents.js
  • https://connect.facebook.net/en_US/fbevents.js
  • http://www.google.com/jsapi
  • https://js-agent.newrelic.com/nr-998.min.js
  • http://www.google-analytics.com/analytics.js

Server Response Time

In our test, your server responded in 0.72 seconds. There are many factors that can slow down your server response time.
Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 924B ( 12% reduction ).

  • http://www.fitnessfirst.com.sg/ could save 924B ( 12%reduction )

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying HTML.

Render-blocking JavaScript and CSS

Your page has (3) blocking script resources and (3) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://www.fitnessfirst.com.sg/js/modernizr.js?v=K97z4PnrTYRTs7aLQW2Wc2xGO-W2blv_OtuCf0PtRC41
  • http://www.fitnessfirst.com.sg/js/respond.js?v=6psEEzb7OYYAANmp0Bcjc3DUcrF3Y-HyTKr9ojSABmw1
  • http://www.google.com/jsapi

Render-blocking CSS

  • http://www.fitnessfirst.com.sg/css/icons.data.svg.css?v=Y2Hs5a6SK2wBcHZaQbY0eqdNuh3EW8kcnchNrobyB_M1
  • http://fast.fonts.net/t/1.css?apiType=css&projectid=77980c6c-6b98-4124-996e-f5df0838c7cb
  • http://www.fitnessfirst.com.sg/css/global.css?v=BrS-D_ZfJ4yeXR9xlcNEw4TIFwXCpLFOZxIVwtDffXc1

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 914.9KiB ( 45% reduction ).

  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/promo-herobanner/fuel-herobanner.jpg could save 598.5KiB ( 78%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/promo-herobanner/complimentary-fitness-journey-herobanner.jpg could save 74.7KiB ( 30%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/promo-herobanner/bugis-herobanner.jpg could save 71.6KiB ( 28%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/promo-herobanner/bioscore-herobanner4.jpg could save 50.3KiB ( 29%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/promo-herobanner/capital-tower-herobanner.jpg could save 24.6KiB ( 11%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/600-x-400/cheering-3.jpg could save 20.2KiB ( 29%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/promo-images/fuel/fuel-600x400.jpg could save 19.9KiB ( 24%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/gallery/medium/body-balance-2-medium.jpg could save 11.2KiB ( 30%reduction )
  • http://www.fitnessfirst.com.sg/assets/img/dashboard/ff-dash-sprite.png could save 7.5KiB ( 16%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/dance-4-thumb.jpg could save 5.6KiB ( 36%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/step-it-up-3-thumb.jpg could save 5.4KiB ( 35%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/freestyle-group-training-bosu-1-thumb.jpg could save 5KiB ( 33%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/outdoor-exercise-21-thumb.jpg could save 4.6KiB ( 33%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/freestyle-group-training-medball-2-thumb.jpg could save 4.5KiB ( 33%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/body-balance-2-thumb.jpg could save 4KiB ( 34%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-files/sponsor/sponsor-reebok-black.png could save 2.6KiB ( 37%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/promo-images/customfit/cf-apple.png could save 1.3KiB ( 29%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/promo-images/customfit/cf-google.png could save 1.2KiB ( 30%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/promo-images/customfit/cf-logo-white.png could save 1KiB ( 25%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-icons/fitness-first-logo/fitness-first-logo-small2.png could save 921B ( 14%reduction )

Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

Google Page Speed Insight (Desktop)


Page Statistics


numberResources76numberHosts26
totalRequestBytes12702numberStaticResources45
htmlResponseBytes53443overTheWireResponeBytes5873836
cssResponseBytes1237680imageResponseBytes2223434
javascriptResponseBytes2147752otherResponseBytes211527
numberJsResources21numberCssResources4


Page Speed

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

You have compression enabled. Learn more about enabling compression.

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://www.googletagmanager.com/gtm.js?id=GTM-KDK57D
  • https://cdn.adinfinity.com.au/adapt/d75ac9eb0b029c88c6ef199391ec458b51cf4dd1/adapt.ffs.min.js
  • https://static.doubleclick.net/instream/ad_status.js
  • http://connect.facebook.net/en_US/fbevents.js
  • https://connect.facebook.net/en_US/fbevents.js
  • http://www.google.com/jsapi
  • https://js-agent.newrelic.com/nr-998.min.js
  • http://www.google-analytics.com/analytics.js

Server Response Time

In our test, your server responded in 0.72 seconds. There are many factors that can slow down your server response time.
Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 926B ( 12% reduction ).

  • http://www.fitnessfirst.com.sg/ could save 926B ( 12%reduction )

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying HTML.

Render-blocking JavaScript and CSS

Your page has (3) blocking script resources and (3) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://www.fitnessfirst.com.sg/js/modernizr.js?v=K97z4PnrTYRTs7aLQW2Wc2xGO-W2blv_OtuCf0PtRC41
  • http://www.fitnessfirst.com.sg/js/respond.js?v=6psEEzb7OYYAANmp0Bcjc3DUcrF3Y-HyTKr9ojSABmw1
  • http://www.google.com/jsapi

Render-blocking CSS

  • http://www.fitnessfirst.com.sg/css/icons.data.svg.css?v=Y2Hs5a6SK2wBcHZaQbY0eqdNuh3EW8kcnchNrobyB_M1
  • http://fast.fonts.net/t/1.css?apiType=css&projectid=77980c6c-6b98-4124-996e-f5df0838c7cb
  • http://www.fitnessfirst.com.sg/css/global.css?v=BrS-D_ZfJ4yeXR9xlcNEw4TIFwXCpLFOZxIVwtDffXc1

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 938.3KiB ( 45% reduction ).

  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/promo-herobanner/fuel-herobanner.jpg could save 598.5KiB ( 78%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/promo-herobanner/complimentary-fitness-journey-herobanner.jpg could save 74.7KiB ( 30%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/promo-herobanner/bugis-herobanner.jpg could save 71.6KiB ( 28%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/promo-herobanner/bioscore-herobanner4.jpg could save 50.3KiB ( 29%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/gallery/large/body-balance-2-large.jpg could save 26.8KiB ( 28%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/promo-herobanner/capital-tower-herobanner.jpg could save 24.6KiB ( 11%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/600-x-400/cheering-3.jpg could save 20.2KiB ( 29%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/promo-images/fuel/fuel-600x400.jpg could save 19.9KiB ( 24%reduction )
  • http://www.fitnessfirst.com.sg/assets/img/dashboard/ff-dash-sprite.png could save 7.5KiB ( 16%reduction )
  • http://www.fitnessfirst.com.sg/assets/img/layout/footer-lines-tall.png could save 5.9KiB ( 32%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/dance-4-thumb.jpg could save 5.6KiB ( 36%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/step-it-up-3-thumb.jpg could save 5.4KiB ( 35%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/freestyle-group-training-bosu-1-thumb.jpg could save 5KiB ( 33%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/outdoor-exercise-21-thumb.jpg could save 4.6KiB ( 33%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/freestyle-group-training-medball-2-thumb.jpg could save 4.5KiB ( 33%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/gallery/thumb/body-balance-2-thumb.jpg could save 4KiB ( 34%reduction )
  • http://www.fitnessfirst.com.sg/assets/img/layout/bg-dark-stripes.png could save 2.8KiB ( 24%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-files/sponsor/sponsor-reebok-black.png could save 2.6KiB ( 37%reduction )
  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/promo-images/customfit/cf-apple.png could save 1.3KiB ( 29%reduction )
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  • http://www.fitnessfirst.com.sg/globalassets/fitness-first-sg-shared-blocks/all-images/promo-images/customfit/cf-logo-white.png could save 1KiB ( 25%reduction )

Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.
Site Doctor found 9 major issues

Page Title

Page Title : Macquarie Group


Your page title does not exceed 60 characters. It's fine.

Knowledge Base
Title is the heading of the webpage. The sentence or string enclosed between html title tag () is the title of your website. Search engines searches for the title of your website and displays title along with your website address on search result. Title is the most important element for both SEO and social sharing. Title should be less than 50 to 60 characters because search engine typically displays this length of string or sentence on search result. A good title can consist the primary keyword, secondary keyword and brand name. For example a fictitious gaming information providing sites title may be like "the future of gaming information is here". A webpage title should contain a proper glimpse of the website. title is important element as an identification of your website for user experience, SEO and social sharing. So have a nice and catching title.
Learn more

Meta Description

Meta Description : We are a global provider of banking, advisory, trading, asset management and retail financial services. Discover what we offer and our latest news.


Your meta description does not exceed 150 characters. It's fine.

Knowledge Base
Description is the full interpretation of your website content and features. Most often it is a short paragraph that describe what are features and information provided by the website to its visitors. You may consider it a advertising of your website. Although not important for search engine ranking but very important for hits or visits through search engine results. Description should be less than 150 character because search engine shows this length of paragraph on search result. And every page of website should contain an unique description to avoid description duplication. Description is the definition of your website for user experience so form it as complete but short and precise illustration of your website.

Meta Keyword

Meta Keyword : Macquarie, Macquarie Group

Knowledge Base
Meta keywords are keywords inside Meta tags. Meta keywords are not likely to be used for search engine ranking. the words of title and description can be used as meta keywords. it is a good idea for SEO other than search engine ranking.

Single Keywords

Keyword Occurrence Density Possible Spam
Macquarie 12 2.586 % No
Group 8 1.724 % No
financial 6 1.293 % No
Find 4 0.862 % No
Learn 4 0.862 % No
markets 3 0.647 % No
information 3 0.647 % No
advice 3 0.647 % No
Sydney 3 0.647 % No
services 3 0.647 % No
announced 2 0.431 % No
businesses 2 0.431 % No
today 2 0.431 % No
infrastructure 2 0.431 % No
Moore 2 0.431 % No
David 2 0.431 % No
Nicholas 2 0.431 % No
Nov 2 0.431 % No
Innovation 2 0.431 % No
offer 2 0.431 % Yes

Two Word Keywords

Keyword Occurrence Density Possible Spam
Macquarie Group 6 1.293 % No
Find out 4 0.862 % No
Learn more 4 0.862 % No
out more 4 0.862 % No
the Macquarie 3 0.647 % No
Group today 2 0.431 % No
of any 2 0.431 % No
expertise in 2 0.431 % No
may not 2 0.431 % No
not be 2 0.431 % No
Macquarie difference 2 0.431 % No
Discover the 2 0.431 % No
capital markets 2 0.431 % No
Nicholas Moore 2 0.431 % No
announced the 2 0.431 % No
today announced 2 0.431 % No
Nov 2016 2 0.431 % No
2016 Macquarie 2 0.431 % No
of its 2 0.431 % No
David Clarke 2 0.431 % No

Three Word Keywords

Keyword Occurrence Density Possible Spam
Find out more 4 0.862 % No
Social Innovation Fellowships 2 0.431 % No
Clarke Social Innovation 2 0.431 % No
the Macquarie difference 2 0.431 % No
Discover the Macquarie 2 0.431 % No
David Clarke Social 2 0.431 % No
today announced the 2 0.431 % No
Nov 2016 Macquarie 2 0.431 % No
2016 Macquarie Group 2 0.431 % No
Macquarie Group today 2 0.431 % No
Group today announced 2 0.431 % No
We have a 2 0.431 % No
may not be 2 0.431 % No
is a general 1 0.216 % No
a general description 1 0.216 % No
information is a 1 0.216 % No
This information is 1 0.216 % No
2016 This information 1 0.216 % No
general description of 1 0.216 % No
description of the 1 0.216 % No

Four Word Keywords

Keyword Occurrence Density Possible Spam
Nov 2016 Macquarie Group 2 0.431 % No
Macquarie Group today announced 2 0.431 % No
Group today announced the 2 0.431 % No
Discover the Macquarie difference 2 0.431 % No
David Clarke Social Innovation 2 0.431 % No
Clarke Social Innovation Fellowships 2 0.431 % No
Q1 2016 Information correct 1 0.216 % No
2016 Information correct as 1 0.216 % No
Information correct as at 1 0.216 % No
as at 31 March 1 0.216 % No
correct as at 31 1 0.216 % No
31 March 2016 This 1 0.216 % No
This information is a 1 0.216 % No
information is a general 1 0.216 % No
2016 This information is 1 0.216 % No
March 2016 This information 1 0.216 % No
Platts Q1 2016 Information 1 0.216 % No
at 31 March 2016 1 0.216 % No
Learn more 1 Platts 1 0.216 % No
energy with niche expertise 1 0.216 % No

Keyword Usage

The most using keywords do not match with meta keywords.

Knowledge Base
Keyword usage is the using of your keywords inside Meta tags and contents of your website. Use keywords that describes your site properly for precise search engine result of your website.

Total Words

Total Words : 464

Knowledge Base
Unique words are uncommon words that reflects your site features and informations. Search engine metrics are not intended to use unique words as ranking factor but it is still useful to get a proper picture of your site contents. Using positive unique words like complete, perfect, shiny, is a good idea user experience.

Stop words are common words like all the preposition, some generic words like download, click me, offer, win etc. since most used keyword may be a slight factor for visitors you are encouraged to use more unique words and less stop words.

Text/HTML Ratio Test

Site failed text/HTML ratio test.

Text/HTML Ratio Test : 11%

Knowledge Base
The ideal page's ratio of text to HTML code must be lie between 20 to 60%. Because if it is come less than 20% it means you need to write more text in your web page while in case of more than 60% your page might be considered as spam.

HTML Headings

H1(2)

  • Welcome
  • Welcome back

H2(0)

H3(11)

  • Welcome to Macquarie
  • Important note
  • US consumer tipped to grow even stronger
  • The new services driven economic trajectory
  • Tech advice adds value to HOPE
  • Now recruiting in Jacksonville
  • Our global presence
  • The Americas
  • Asia
  • Australia and New Zealand
  • Europe, the Middle East and Africa

H4(2)

  • Macquarie Group merges Macquarie Securities Group and Commodities and Financial Markets Group
  • Macquarie announces 2016 David Clarke Social Innovation Fellowships

H5(0)

H6(0)

Knowledge Base
h1 status is the existence of any content inside h1 tag. Although not important like Meta titles and descriptions for search engine ranking but still a good way to describe your contents in search engine result.

h2 status less important but should be used for proper understanding of your website for visitor.

robot.txt

Your site does not have robot.txt.

Knowledge Base
robots.txt is text file that reside on website root directory and contains the instruction for various robots (mainly search engine robots) for how to crawl and indexing your website for their webpage. robots.txt contains the search bots or others bots name, directory list allowed or disallowed to be indexing and crawling for bots, time delay for bots to crawl and indexing and even the sitemap url. A full access or a full restriction or customized access or restriction can be imposed through robots.txt.

robots.txt is very important for SEO. Your website directories will be crawled and indexed on search engine according to robots.txt instructions. So add a robots.txt file in your website root directory. Write it properly including your content enriched pages and other public pages and exclude any pages which contain sensitive information. Remember robots.txt instruction to restrict access to your sensitive information of your page is not formidable on web page security ground. So do not use it on security purpose.
Learn more

Sitemap

Your site does not have sitemap


Knowledge Base
Sitemap is a xml file which contain full list of your website urls. It is used to include directories of your websites for crawling and indexing for search engine and access for users. it can help search engine robots for indexing your website more fast and deeply. It is roughly an opposite of robots.txt You can create a sitemap.xml by various free and paid service or you can write it with proper way (read about how write a sitemap).

Also keep these things in mind:
1) Sitemap must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. if you have more uls than this create multiple sitemap files and use a sitemap index file.
2) Put your sitemap in website root directory and add the url of your sitemap in robots.txt.
3) sitemap.xml can be compressed using grip for faster loading.

Broken link: a broken link is an inaccessible link or url of a website. a higher rate of broken links have a negative effect on search engine ranking due to reduced link equity. it also has a bad impact on user experience. There are several reasons for broken link. All are listed below.
1) An incorrect link entered by you.
2) The destination website removed the linked web page given by you. (A common 404 error).
3) The destination website is irreversibly moved or not exists anymore. (Changing domain or site blocked or dysfunctional).
4) User may behind some firewall or alike software or security mechanism that is blocking the access to the destination website.
5) You have provided a link to a site that is blocked by firewall or alike software for outside access.
Learn more or Learn more

Internal Vs. External Links

Total Internal Links? 32
Total External Links? 1

Internal Links

  • /about/disclosures/privacy-and-cookies
  • /us
  • /corporate
  • /us/about
  • /us/about/contact
  • /us/about/investors
  • /us/about/careers
  • /us/about/sitewide/search
  • /us/corporate/advisory-and-capital-markets
  • /us/corporate/asset-finance
  • /us/corporate/financing
  • /us/corporate/asset-management
  • /us/corporate/research
  • /us/corporate/trading-and-hedging
  • /us/about/newsroom/2016/us-consumer-tipped-to-grow-even-stronger
  • /us/corporate/expertise/the-new-services-driven-economic-trajectory
  • /url-to-actual-video-on-video-template
  • /us/about/community/news-stories/tech-advice-adds-value-to-hope
  • /us/about/newsroom/2016/msg-cfm-merge
  • /us/about/newsroom/2016/macquarie-announces-2016-david-clarke-social-innovation-fellowhips
  • /us/about/newsroom
  • /us/about/careers/jacksonville
  • /us/about/company/our-regional-presence-in-americas
  • /us/about/company/our-regional-presence-in-asia
  • /us/about/company/our-regional-presence-in-australia-and-new-zealand
  • /us/about/company/our-regional-presence-in-emea
  • /us/about/disclosures/terms-of-use
  • /us/about/disclosures/important-information
  • /us/about/disclosures/regulatory-disclosures
  • /us/about/disclosures/patriot-act
  • /us/about/disclosures/privacy-and-cookies
  • /us/about/sitewide/site-map

External Links

  • http://videojs.com/html5-video-support/

NoIndex , NoFollow, DoDollow Links

Total NoIndex Links 0
Total NoFollow Links 0
Total DoFollow Links 33
NoIndex Enabled by Meta Robot? No
NoFollow Enabled by Meta Robot? No

NoIndex Links

NoFollow Links



Knowledge Base

NoIndex : noindex directive is a meta tag value. noindex directive is for not to show your website on search engine results. You must not set ‘noindex’ as value in meta tags if you want to be your website on search engine result.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : nofollow directive is a meta tag value. Nofollow directive is for not to follow any links of your website by search engine bots. You must not set ‘nofollow’ as value in meta tags if you want follow your link by search engine bots.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

SEO Friendly Links

Links of your site are SEO friendly.

Knowledge Base
An SEO friendly link is roughly follows these rules. The url should contain dash as a separator, not to contain parameters and numbers and should be static urls.

To resolve this use these techniques.
1) Replace underscore or other separator by dash, clean url by deleting or replaceing number and parameters.
2) Marge your www and non www urls.
3) Do not use dynamic and related urls. Create an xml sitemap for proper indexing of search engine.
4) Block unfriendly and irrelevant links through robots.txt.
5) Endorse your canonical urls in canonical tag.
Learn more

Favicon

Your site does not have favicon.

Learn more

Image 'alt' Test

Your site does not have any image without alt text.
Knowledge Base
An alternate title for image. Alt attribute content to describe an image. It is necessary for notifying search engine spider and improve actability to your website. So put a suitable title for your image at least those are your website content not including the images for designing your website. To resolve this put a suitable title in your alt attributes.
Learn more

DOC Type

DOC Type : <!DOCTYPE html>


Page have doc type.

Knowledge Base
doc type is not SEO factor but it is checked for validating your web page. So set a doctype at your html page.
Learn more

Depreciated HTML Tag

Your site does not have any depreciated HTML tag.
Knowledge Base
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 65 KB


HTML page size is <= 100KB

Knowledge Base
HTML page size is the one of the main factors of webpage loading time. It should be less than 100 KB according to google recommendation. Note that, this size not including external css, js or images files. So small page size less loading time.

To reduce your page size do this steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
Learn more

GZIP Compression

GZIP Compressed Size : 12 KB


GZIP compression is enabled.

Knowledge Base
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is also recommended that, GZIP compressed size should be <=33 KB

Inline CSS

Your site have 6 inline css.

Inline CSS

  • <iframe src="//www.googletagmanager.com/ns.html?id=GTM-MDKWDJ" height="0" width="0" style="display:none;visibility:hidden"></iframe>
  • <a href="/about/disclosures/privacy-and-cookies" target="_blank" class="tertiary-cta tertiary-cta-forward" style="color:#0675c2;" analytics-on analytics-category="overlay" analytics-event="link" analytics-label="cookies"></a>
  • <div class="hero-landing-base-grid-full-height-full-width" style="background-image: url(http://static.macquarie.com/dafiles/Internet/mgl/global/shared/sf/images/corporate/consumer_us_hometile.jpg?v=2);"></div>
  • <div class="hero-landing-base-grid-half-height-half-width hero-landing-base-theme-inverse" style="background-image: url(http://static.macquarie.com/dafiles/Internet/mgl/global/shared/corporate/homepage/sf/images/services-tile.jpg?v=5);"></div>
  • <div class="hero-landing-base-grid-half-height-full-width hero-landing-base-theme-inverse" style="background-image: url(http://static.macquarie.com/dafiles/Internet/mgl/global/shared/corporate/homepage/Americas/community-tech-advice-tile.jpg?v=3);"></div>
  • <div class="hero-landing-base-grid-half-height-half-width hero-landing-base-theme-inverse" style="background-image: url(http://static.macquarie.com/dafiles/Internet/mgl/global/shared/about/company-profile/regional/americas/whiteboard/images/MCS151167-jaxCampaign-homepageTile-594x594-01.jpg?v=2);"></div>

Knowledge Base
Inline css is the css code reside in html page under html tags not in external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Internal CSS

Your site does not have any internal css.

Knowledge Base
Internal css is the css codes which resides on html page inside style tag. Internal css is increases loading time since no page caching is possible for internal css. Try to put your css code in external file.

Micro Data Schema Test

Site failed micro data schema test.
Knowledge Base
Micro data is the information underlying a html string or paragraph. Consider a string “Avatar”, it could refer a profile picture on forum, blog or social networking site or may it refer to a highly successful 3D movie. Microdot is used to specify the reference or underlying information about an html string. Microdata gives chances to search engine and other application for better understanding of your content and better display significantly on search result.
Learn more

IP & DNS Report

IPv4 203.210.65.6
IPv6 Not Compatiable
DNS Report
SLHostClassTTLTypePRITargetIP
1macquarie.comIN600A203.210.65.6
2macquarie.comIN600NSPDNS6.ULTRADNS.CO.UK
3macquarie.comIN600NSPDNS4.ULTRADNS.ORG
4macquarie.comIN600NSPDNS3.ULTRADNS.ORG
5macquarie.comIN600NSPDNS5.ULTRADNS.INFO
6macquarie.comIN600NSPDNS2.ULTRADNS.NET
7macquarie.comIN600NSPDNS1.ULTRADNS.NET
8macquarie.comIN600MX20cluster9a.us.messagelabs.com
9macquarie.comIN600MX10cluster9.us.messagelabs.com

IP Canonicalization Test

Site passed IP canonicalization test.

Knowledge Base
If multiple domain name is registered under single ip address the search bots can label other sites as duplicates of one sites. This is ip canonicalization. Little bit like url canonicalizaion. To solve this use redirects.
Learn more

URL Canonicalization Test

Site passed URL canonicalization test.

Knowledge Base
Canonical tags make your all urls those lead to a single address or webpage into a single url. Like :
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different url with same content or page now comes under the link or url mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication. Use canonical tag for all the same urls.
Learn more

Plain Text Email Test

Site passed plain text email test. No plain text email found.

Plain Text Email List



Knowledge Base
Plain text email address is vulnerable to email scrapping agents. An email scrapping agent crawls your website and collects every Email address which written in plain text. So existence of plain text email address in your website can help spammers in email Harvesting. This could be a bad sign for search engine.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
Learn more

cURL Response

urlhttp://www.macquarie.com/us/corporatecontent typetext/html;charset=UTF-8
http code200header size1187
request size707filetime-1
ssl verify result0redirect count3
total time3.066463namelookup time3.3E-5
connect time0.197726pretransfer time0.198102
size upload0size download66386
speed download21649speed upload0
download content length0upload content length0
starttransfer time0.44247redirect time1.846293
redirect urlprimary ip203.210.65.6
certinfoprimary port80
local ip173.254.28.20local port43198

Mobile Friendly Check


Mobile Friendly : Yes

Score : 99

Localized Rule Name Rule Impact
Mobile viewport not set 0
Text too small to read 0
Uses incompatible plugins 0
Content wider than screen 0
Links too close together 0.33952014486193
CMS:
Locale: en_US
Roboted Resources: 2
Transient Fetch Failure Resources: 0

Google Page Speed Insight (Mobile)

Page Speed

Usability Score

Page Statistics


numberResources51numberHosts16
totalRequestBytes8920numberStaticResources13
htmlResponseBytes101099textResponseBytes120412
overTheWireResponeBytes4103230cssResponseBytes942042
imageResponseBytes1240104javascriptResponseBytes1696481
otherResponseBytes3092numberJsResources15
numberCssResources7


Avoid App Install Interstitials That Hide Content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid Plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure Viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size Content to Viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Size Tap Targets Appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a href="https://t.co/cW0HgibIXp" class="ng-scope">twitter.com/i/web/status/8…</a> is close to 4 other tap targets

Use Legible Font Sizes

The text on your page is legible. Learn more about using legible font sizes.

Landing Page Redirects

Your page has 3 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs:

  • http://macquarie.com/
  • http://www.macquarie.com/mgl/global/us/
  • http://www.macquarie.com/us/
  • http://www.macquarie.com/us/corporate

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 36.7KiB ( 41% reduction ).

  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/fonts/icomoon/fonts/icomoon.woff?v=20140726 could save 36.7KiB ( 41%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/images/general/black-gradient.png
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/images/general/dot-3x3-black.png
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/images/general/dot-3x3-white.png
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/images/general/white-gradient.png
  • http://www.macquarie.com/dafiles/Internet/mgl/global/shared/sf/images/navigation/apple-app-store.png
  • http://www.macquarie.com/dafiles/Internet/mgl/global/shared/sf/images/navigation/google-play-store.png
  • http://cdn.optimizely.com/js/4561142163.js
  • http://www.googletagmanager.com/gtm.js?id=GTM-MDKWDJ
  • http://platform.twitter.com/widgets.js
  • http://www.google-analytics.com/plugins/ua/linkid.js
  • http://www.google-analytics.com/analytics.js
  • https://snap.licdn.com/li.lms-analytics/insight.min.js

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 1.2KiB ( 56% reduction ).

  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/js/settings.js?v=20 could save 641B ( 49%reduction )
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/js/_init.js?v=91 could save 554B ( 71%reduction )

Render-blocking JavaScript and CSS

Your page has (3) blocking script resources and (7) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/js/_init.js?v=91
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/js/modernizr.js?v=156
  • http://cdn.optimizely.com/js/4561142163.js

Render-blocking CSS

  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/css/vendor/twitter-bootstrap.css?v=61
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/css/screen.css?v=257
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/css/screen-0.css?v=142
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/css/screen-1.css?v=145
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/css/com.css?v=51
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/css/fixes/MRBU-3225.css?v=29
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/css/fixes/MRBU-3133.css?v=3

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 726.5KiB ( 64% reduction ).

  • http://static.macquarie.com/dafiles/Internet/mgl/global/shared/corporate/homepage/sf/images/americas-homepage-hero-l.jpg?v=8 could save 181.5KiB ( 55%reduction )
  • http://static.macquarie.com/dafiles/Internet/mgl/global/shared/corporate/homepage/sf/images/services-tile.jpg?v=5 could save 175.4KiB ( 67%reduction )
  • http://static.macquarie.com/dafiles/Internet/mgl/global/shared/sf/images/nwm-video-1h17-still.jpg?v=2 could save 144.6KiB ( 71%reduction )
  • http://static.macquarie.com/dafiles/Internet/mgl/global/shared/corporate/homepage/Americas/community-tech-advice-tile.jpg?v=3 could save 83.6KiB ( 75%reduction )
  • http://static.macquarie.com/dafiles/Internet/mgl/global/shared/sf/images/corporate/consumer_us_hometile.jpg?v=2 could save 70.1KiB ( 69%reduction )
  • http://static.macquarie.com/dafiles/Internet/mgl/global/shared/corporate/homepage/sf/images/americas-homepage-hero-xs.jpg?v=9 could save 62.9KiB ( 55%reduction )
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/images/general/dot-3x3-black.png could save 2.7KiB ( 97%reduction )
  • http://www.macquarie.com/dafiles/Internet/mgl/global/shared/sf/images/navigation/apple-app-store.png could save 1.7KiB ( 49%reduction )
  • http://www.macquarie.com/dafiles/Internet/mgl/global/shared/sf/images/navigation/google-play-store.png could save 1.3KiB ( 38%reduction )
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/images/general/white-gradient.png could save 934B ( 87%reduction )
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/images/general/black-gradient.png could save 930B ( 88%reduction )
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/images/general/dot-3x3-white.png could save 858B ( 91%reduction )

Prioritize Visible Content

Visible content is not properly prioritized. Learn more about prioritizing visible content.

Google Page Speed Insight (Desktop)


Page Statistics


numberResources50numberHosts16
totalRequestBytes8823numberStaticResources13
htmlResponseBytes100968textResponseBytes120412
overTheWireResponeBytes3987551cssResponseBytes942042
imageResponseBytes1124757javascriptResponseBytes1696278
otherResponseBytes3094numberJsResources15
numberCssResources7


Page Speed

Landing Page Redirects

Your page has 3 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs:

  • http://macquarie.com/
  • http://www.macquarie.com/mgl/global/us/
  • http://www.macquarie.com/us/
  • http://www.macquarie.com/us/corporate

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 39.5KiB ( 42% reduction ).

  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/fonts/icomoon/fonts/icomoon.woff?v=20140726 could save 36.7KiB ( 41%reduction )
  • https://platform.twitter.com/js/button.3943c052be33b5e812dac6838df9cb3d.js could save 2.8KiB ( 65%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/images/general/black-gradient.png
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/images/general/dot-3x3-black.png
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/images/general/dot-3x3-white.png
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/images/general/white-gradient.png
  • http://www.macquarie.com/dafiles/Internet/mgl/global/shared/sf/images/navigation/apple-app-store.png
  • http://www.macquarie.com/dafiles/Internet/mgl/global/shared/sf/images/navigation/google-play-store.png
  • http://cdn.optimizely.com/js/4561142163.js
  • http://www.googletagmanager.com/gtm.js?id=GTM-MDKWDJ
  • http://platform.twitter.com/widgets.js
  • http://www.google-analytics.com/plugins/ua/linkid.js
  • http://www.google-analytics.com/analytics.js
  • https://snap.licdn.com/li.lms-analytics/insight.min.js

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 1.2KiB ( 56% reduction ).

  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/js/settings.js?v=20 could save 641B ( 49%reduction )
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/js/_init.js?v=91 could save 554B ( 71%reduction )

Render-blocking JavaScript and CSS

Your page has (3) blocking script resources and (7) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/js/_init.js?v=91
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/js/modernizr.js?v=156
  • http://cdn.optimizely.com/js/4561142163.js

Render-blocking CSS

  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/css/vendor/twitter-bootstrap.css?v=61
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/css/screen.css?v=257
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/css/screen-0.css?v=142
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/css/screen-1.css?v=145
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/css/com.css?v=51
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/css/fixes/MRBU-3225.css?v=29
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/css/fixes/MRBU-3133.css?v=3

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 663.6KiB ( 65% reduction ).

  • http://static.macquarie.com/dafiles/Internet/mgl/global/shared/corporate/homepage/sf/images/americas-homepage-hero-l.jpg?v=8 could save 181.5KiB ( 55%reduction )
  • http://static.macquarie.com/dafiles/Internet/mgl/global/shared/corporate/homepage/sf/images/services-tile.jpg?v=5 could save 175.4KiB ( 67%reduction )
  • http://static.macquarie.com/dafiles/Internet/mgl/global/shared/sf/images/nwm-video-1h17-still.jpg?v=2 could save 144.6KiB ( 71%reduction )
  • http://static.macquarie.com/dafiles/Internet/mgl/global/shared/corporate/homepage/Americas/community-tech-advice-tile.jpg?v=3 could save 83.6KiB ( 75%reduction )
  • http://static.macquarie.com/dafiles/Internet/mgl/global/shared/sf/images/corporate/consumer_us_hometile.jpg?v=2 could save 70.1KiB ( 69%reduction )
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/images/general/dot-3x3-black.png could save 2.7KiB ( 97%reduction )
  • http://www.macquarie.com/dafiles/Internet/mgl/global/shared/sf/images/navigation/apple-app-store.png could save 1.7KiB ( 49%reduction )
  • http://www.macquarie.com/dafiles/Internet/mgl/global/shared/sf/images/navigation/google-play-store.png could save 1.3KiB ( 38%reduction )
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/images/general/white-gradient.png could save 934B ( 87%reduction )
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/images/general/black-gradient.png could save 930B ( 88%reduction )
  • http://static.macquarie.com/dafiles/Internet/Furniture/theme/personal/images/general/dot-3x3-white.png could save 858B ( 91%reduction )

Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

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